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How HYOPR’s Founder Got into PR by Accident

Jules Brooke, founder of Handle Your Own PR, got her first PR job by accident, then taught herself the skills to pull it off – going on to found her own agency Handle Communications, and then Handle Your Own PR. After starting a successful graphic design company in her twenties, Jules left her full-time job […]

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Maximise Your PR Success by Knowing Your Target Market and Media

Getting your target media right is crucial for the success of your PR campaign. Pitching a cute parenting story to the Australian Financial Review is unlikely to get picked up, as the AFR is quite obviously not the right target. Sometimes though, it’s not that obvious, and trying to work out the right target media […]

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How To Get Your Product on TV for Free!

Products are slightly different when it comes to getting them into the shows or programming. TV Publicity (or Product Placement) is very different, and much cheaper, than buying ad space. However, you are limited unless you have a spokesperson ready to talk about it on-air. Having said that, you may not need one if you […]

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