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Your Story is the Start of Our Story

Handle Your Own PR was born in 2008 by PR expert Jules Brooke of Melbourne, Australia, after realizing that hiring a PR agency was out of the financial reach of most entrepreneurs, small businesses, innovators and inventors. Since its inception in 2008, Handle Your Own PR has been well-received by businesses and entrepreneurs throughout the country and has assisted these brands in securing strong relationships and media coverage, helping businesses and brands thrive and grow.
Jules partnered with Silicon Valley-based PR expert Krista Bordner in 2017 to bring Handle Your Own PR to the United States. There are many small businesses have incredible stories to tell and the media wants new content all the time. PR is the process that bridges this gap and it’s a process that can be taught.
Handle Your Own PR is committed to empowering entrepreneurs, small businesses and innovators to manage their own PR, and to grow as a result. What started as a PR education tool evolved into an end-to-end resource that provides the tools people need across the entire PR process, including:
  • Tips and hints about dealing with the media
  • Learning the most effective ways to write and distribute media releases 
  • How to draft a killer pitch
  • Identifying newsworthy angles
  • Developing a strong PR strategy
  • Media contact list creation and maintenance
  • Media release writing tool
  • And much, much more
We’re passionate about providing the means to make handling your own PR really easy. At a fraction of the cost of an advertising campaign, PR gives businesses the power to spread the work incredibly effectively through the media. After all, people don’t read magazines or watch TV for the ads – it’s all about the stories.
HYOPR Founder + PR Dynamo
Jules is passionate about helping small businesses. Jules started her own graphic design company before setting up her PR agency, Handle Communications, in 2003. Handle Communications worked with numerous small and micro businesses and start-ups over the following years and Jules soon realised that although many people couldn’t afford to hire a PR agency, they had great stories to tell and the media would be excited to hear from them. So, in the aftermath of the GFC in 2008, Jules decided to set up Handle Your Own PR. Jules is quite entrepreneurial and as well as managing her own small businesses, she has also had a few products on the market. She works hard to show people that doing PR is a skill that can be learned and she believes wholeheartedly that it is the best choice for anyone who wants to create awareness of their brand.
Jules Brooke

Krista Nilsen Bordner
HYOPR President, Americas Operations
Krista Nilsen Bordner believes effective communication and storytelling is a superpower. When done well, anything is possible. The three principles that guide Krista include integrity, clarity and kindness. With these qualities driving her, Krista is able to approach her work objectively and with an open mind. This allows her to find common ground across a variety of industries and to achieve results. 
Currently, Krista serves as president of Americas operations for Handle Your Own PR, actively engaging in a wide variety of work. Her experience includes pitching game-changing technology, teaching PR skills, building executive presentations, managing newsletters, coaching presentation skills and working closely with clients to effectively tell their stories. 
With more than a decade in her field, Krista’s previous professional experience includes consulting in tech across corporate communication and public relations. She also served as employee communications manager for Maxim Integrated and Texas Instruments, as well as public relations manager for Threshold Enterprises, a natural products manufacturer and distributor, and marketing coordinator with Whole Foods Market. 
Krista holds her master’s degree in Communication Studies and her bachelor’s degree in Public Relations, both from San Jose State University. It is this combination of education and diverse professional experience that has allowed Krista to further develop and sharpen her expertise in communication. 
A native of Santa Cruz, California, Krista is an avid traveller and enjoys seeing the world with her husband and three children. Giving back is important to Krista; she volunteers as a Certified Child Passenger Safety Technician, installing car seats for families in Santa Cruz County.
PR Professional
Rhys is a resourceful and versatile PR professional with a background in a diverse range of industries including fashion, food, lifestyle, health, technology, finance and luxury brands. Rhys is a proactive thinker who is passionate about delivering strategic, memorable and hard-hitting end-to-end public relations campaigns.
Rhys Atkinson-Whipps

Sarah Boykett
PR Professional
Sarah Boykett is a PR professional with over 15 years of experience in PR for some of Australia’s best-loved people and brands and has spruiked some incredibly interesting stories to the media during this time. From cherries to national icons, festivals to safaris, Sarah has covered it all and probably everything in between. Sarah loves sniffing out a story and telling the world and finds nothing more exciting than a new brief, learning something new and finding an angle.
PR Professional
Linda Fincke is a passionate and professional media-savvy publicist with over 15 years’ experience in producing highly creative and innovative publicity, marketing campaigns and events. She’s honed her skills in theatrical film distribution for The Walt Disney Company and Universal Pictures and corporate brands, but is equally happy helping small businesses make a big impact. Linda loves a challenge, is tenacious in finding an angle and pitching stories to media. A great relationship manager, she’s easy to work with and has a wide network of media and publicity contacts built over a successful career in publicity, marketing and running memorable events.
Linda Fincke
Shane Conroy
Media Release Writer Extraordinaire
Shane has worked with Handle Your Own PR clients since 2011 crafting media releases for businesses who need a bit of extra help with the writing. An experienced freelance writer and editor, he brings a beautiful and personal style to every release he writes.

Shane has worked with leading brands such as Virgin, Toyota, Sanity/HMV, Accor Hotels, SBS, Optus and Foxtel on a range of publishing and copywriting projects. Shane also contributes editorial content to several national magazines, blogs and custom publications, and has authored media releases for companies across Australia and around the world.
Media Release Writer Extraordinaire
Shane has worked with Handle Your Own PR clients since 2011 crafting media releases for businesses who need a bit of extra help with the writing. An experienced freelance writer and editor, he brings a beautiful and personal style to every release he writes.

Shane has worked with leading brands such as Virgin, Toyota, Sanity/HMV, Accor Hotels, SBS, Optus and Foxtel on a range of publishing and copywriting projects. Shane also contributes editorial content to several national magazines, blogs and custom publications, and has authored media releases for companies across Australia and around the world.