Recently we were asked the question, "Is it okay to send samples to reporters?" We thought it was time to answer this question for all curious parties out there.

The answer is "it depends." It's okay to send a sample of your product to a reporter if you follow these conditions first:

1. You have pitched the reporter and communicated with them via phone or email first.
2. They have shown interest in your product and requested a sample.
3. You have confirmed their exact mailing address and the exact sample you're sending.
4. When sending the sample, you include your contact information, a nice note and your press materials (or background materials).

It is not okay to send unsolicited samples to reporters. You may be sending it to a reporter who is no longer at the publication, who may not work in the main offices or who, frankly, doesn't want your product. You'll just be wasting time and money (on postage, packaging and products) if you don't get a firm commitment or request from the reporter first.

Follow these rules and you'll be good to send your samples to press without worry!