When people talk about PR success, you often hear the words buzz, word-of-mouth, and influence. When done right, PR can truly be a remarkable tactic to see unfold.

We recently had a client that was featured in her local business journal in a major U.S. city. The story featured her and her business as a local business making national impact. A week after the article was published, we got a call from a reporter at her local newspaper wanting to feature her too. Two weeks later the same story was picked up and ran in another major newspaper. Wow! Following those articles, our client got a call from the local womens business magazine (one of those nice glossy ones) wanting to feature her... again! The power of one PR initiative spiraled into four articles - score!

Whether it be an online community of news websites/blogs with similar interests or a group of local publications covering news and businesses in their community/area, watching things like this happen is what makes you believe in the power of PR. Buzz can be created, people do start talking (word-of-mouth is so powerful), and all of a sudden you are the featured business du jour!

So what does all this mean for you? It means you can't sit around and wait for a reporter to call you. Start with something to get noticed and see if can spiral into other opportunities. A networking event may not bring immediate success, but you may meet someone who knows someone who can help you. One article can be written about you and before you know it, everyone wants to write about you. But you gotta start somewhere if you want the "domino affect" to take hold. Start pounding the pavement with your PR efforts and make things happen! You never know how one thing can lead to another!

Good luck and be patient - your payday will come!